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Senior Regional Director of Marketing (NE Region)

Steward Health Care

This is a Full-time position in Needham, MA posted November 25, 2021.

The Senior Director of Marketing and Communications serves as the lead for marketing programs throughout the Massachusetts region and oversees marketing and communications, including advertising, promotional marketing, crisis management, executive communications, and media relations, with the local in hospital marketing/communications teams.

Working with corporate marketing to ensure brand standards are followed and duplication of efforts is minimized, this seasoned, high-energy individual will lead development, implementation and measurement of marketing and internal and external communications for hospital and physician marketing programs.

The ideal candidate will have superior writing and editing abilities, have a strong understanding of media, be able to develop and pitch media-worthy story angles, and understand the health care industry.
Serve as primary contact for field marketing teams in the Massachusetts division, which includes 10 hospitals and several Steward Medical Group physician practices

Support local marketing goals and consult in the development of integrated marketing communication plans to highlight, create awareness of and drive revenue to targeted service lines in order to achieve planned patient flow and referral goals for regional entities
Work with the corporate communications team to execute internal messaging, crisis management and press relations across region
Provide expert guidance on strategy to maximize the effectiveness of communication vehicles designed to support Steward brand and maximize positive visibility in each market
Oversee field marketing on digital owned and earned channels within the region including promotions, internal communications and web content specific to Steward and the services offered as well as specific physicians and hospital groups
Work with the corporate marketing team to implement campaigns and earned media plans to drive volume and enhance hospital awareness
Track and analyze usage to measure effectiveness of marketing vehicles and provide recommendations for maximization and enhancement of media and promotions
Should bring a sense of urgency to his/her work – consistently looking for opportunities to secure positive earned media and other visibility for the organization.
Ensure all public relations, advertising and regional materials are converted to optimize brand-positive content.
Coordinate participation in and lead local activities and events in the region as needed
Position based in Boston, Massachusetts with travel within the MA market required
Successful track record of leading the development and execution of strategic marketing communications plans and programs for consequential brands.

Must have experience in the Boston-area health care market.

Demonstrated success in developing strategic multi-faceted marketing communications plans and converting them into tactical programs, specific experience with progressive use of digital and web-related communication
Knowledge of health care marketing/PR best practices, expertise in overall marketing and communication vehicles
Effective leader who is adept at managing change, and who can inspire those inside and outside their direct sphere of control, ability to work with and influence multiple stakeholder audiences, ultimately leading and driving the coordination and integration of communication activities
Exceptional ability to build relationships with people from diverse areas of the business and external key influencers, including members of the media
Effective driving initiatives and getting programs off the group in a complex fast paced organization
Self-starter with team orientation, entrepreneurial skill set able to identify and initiate programs quickly
Health care marketing experience required with hospital marketing experience desired
Education: Bachelor’s degree required; Masters preferred

Experience (Type & Length): At least 10 years’ marketing experience in the health care arena and at least 2-5 years of communications/media relations experience



Other : Candidate must be in the Boston, MA area
Location: Corporate
· 1301.75520 Marketing
– Northeast Div.
Schedule: Full Time, Day Shift, 8-430pm

Job Type: Full-time